LG Bolsters OLED 4K Ultra HD TV Lineup with Flat-Screen HDR Models, Prices Start at $5,499

The world's first flat-screen OLED Ultra HD TVs have been detailed.  

LG has announced several new additions to its growing OLED lineup. The upcoming EF9500 series will feature flat-screen designs and high dynamic range support.

"OLED TV is not just a new TV – it’s an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever," said William Cho, President and CEO, LG Electronics USA. "The introduction of LG's new flat OLED 4K TVs offers consumers more choices of OLED TVs at more competitive pricing and makes the definitive statement that OLED is here to stay."

The EF9500 series will be available in 55-inch and 65-inch screen sizes. The TVs feature a resolution of 3840x2160 and use OLED panels to produce superior contrast, black levels, and viewing angles over traditional LCD displays. In addition, the televisions will also incorporate support for high dynamic range content from streaming services and external sources. Likewise, the sets include LG's webOS 2.0 smart TV platform. 

The 65-inch 65EF9500 ($6,999) and 55-inch 55EF9500 ($5,499) will be available in September. Meanwhile, LG has also announced plans to show off two more OLED Ultra HD TV series at IFA 2015: the flat-screen 55EG9200 and curved-screen 55EG9100 with ultra slim 4.8mm designs. Pricing for those models has not been announced.

Sources: LG 1, LG 2

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