Roku Details New Premiere and Premiere+ 4K HDR Media Players

New Roku models have been revealed.

Roku has announced the latest additions to its 4K HDR streaming media player lineup. The collection includes the new Roku Premiere ($40) and Roku Premiere+ ($50), which will replace the more expensive current gen versions. Likewise, an updated version of the Roku Ultra ($100) has also been detailed.

"Roku Premiere and Roku Premiere+ are the easiest and most affordable way to stream in outstanding picture quality. Tens of millions of 4K TVs will be sold this year; we’re seeing more content, even live sports, produced and streamed in 4K and HDR as each week goes by," said Lloyd Klarke, director of product management, Roku. "At under $40, the new Roku Premiere is our lowest-priced 4K streaming player ever, and it’s going to give consumers the best picture quality their TV can handle. It is great for HDTV today and even better if they decide to get a 4K TV tomorrow."

Both models feature low profile designs and offer support for 4K HDR10 streaming playback along with access to Roku's robust selection of apps and services, including the Roku Channel and 4K Spotlight Channel. In addition, the Premiere+ model adds a voice remote. Here's a full rundown of key features per Roku:

• Roku Premiere
• Clear, immersive picture quality in HD, 4K Ultra HD and 4K HDR
• Powerful quad-core processor
• Low profile form factor
• Includes Premium high-speed HDMI cable
• Easy to use remote with channel shortcut buttons
• 802.11 (b/g/n)
• Dolby® and DTS Digital Surround™ pass through over HDMI®

• Roku Premiere+
• Includes everything Roku Premiere offers
• Voice remote with TV power & volume buttons

And beyond the new Premiere models, Roku has also announced an updated version of its flagship Roku Ultra. The new package includes premium JBL headphones (valued at $39.95), and two new remote finder sounds: SportsCenter's Da-Da-Da from ESPN and HBO's Game of Thrones theme song. Here's a full rundown of key features per Roku:

• Premium JBL headphones for private listening ($39.95 value)
• The ultimate in connectivity offering both Ethernet 10/100 and 802.11ac MIMO dual-band wireless
• Enhanced voice remote with TV power and volume buttons, headphone jack for private listening, gaming buttons
• Lost remote finder button on the device now with SportsCenter’s DaDaDa from ESPN and HBO’s Game of Thrones theme song
• USB port for local media playback
• Dolby and DTS Digital Surround™ pass through over HDMI®
• Night listening mode

The new Roku Premiere (pre-orders now live via Best Buy) and Roku Ultra will be available at all major retailers in early October. Meanwhile, the new Roku Premiere+ will be available exclusively at Walmart and Walmart.com in early October.

Source: Roku via BusinessWire