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LG begins Accepting Pre-orders the 55" Curved OLED

Posted Apr 29, 2013 at 08:00 AM PDT by Brian Hoss
http://www.lgnewsroom.com/

Features include WRGB display tech and transparent speakers.

LG and Samsung are so ready to compete with each other that the two companies had to develop a new off-shoot product, the curved OLED TV. LG has now announced that the company is accepting pre-orders for the LG 55EA9800 in South Korea. The expectation is that the set will ship next month, and the price for 55 inch version is currently $13,500.

Havis Kwon, LG President and CEO, "Our Curved OLED TV is not only the proof of LG’s unmatched leadership in next-generation displays but also a testament to LG’s commitment to bringing to market the most exciting TV technology available today."

The set is naturally characterized first by its concave screen, which claims to invoke an "IMAX-like" viewing experience. LG explains the curve by stating that "With more than five years of research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer’s eyes, eliminating the problem of screen-edge visual distortion and loss of detail."

The OLED set also contains LG's white pixel display tech, which through adding white to the standard red, green, and blue pixel base enhances the possible color gamut.

With a .17 inch thickness, the curved set is not only thin, but maintains a special footprint that allows the model to be set adjacent to itself to produce a curved chain of OLED displays. The set's design includes a clear stand that contains the TV's transparent speakers.

LG has promised that pricing and dates for the rest of the world can be expected in the coming months .

Source: LG

Author: Brian Hoss