Bang & Olufsen Teams Up with LG to Produce OLED TVs
The high end Danish electronics company will offer OLED TV models next year.
Bang & Olufsen has announced a new partnership with LG. As part of the deal, LG will produce OLED panels for B&O.
"This partnership with LG will enable Bang & Olufsen to stay at the forefront of innovation in the TV category, a category which is currently undergoing significant change and which is very important to Bang & Olufsen. The partnership will address Bang & Olufsen's key challenges related to scale and complexity", says CEO Tue Mantoni.
Through their new strategic technology partnership B&O will be able to combine their expertise in acoustics and design with LG's proficiency in OLED display technology. This will allow B&O to enhance its supply chain, development, production and service. OLED panels offer many benefits over traditional LCD screens, including superior black levels, contrast, and viewing angles. Beyond OLED TVs, the partnership also covers license and product bundle activities.
Though exact pricing, specs, and availability have not been detailed yet, LG is expected to produce the first OLED TV for Bang and Olufsen in 2017. Beyond the company's partnership with B&O, LG already has several OLED TV models on sale now. Here's a rundown of the manufacturer's current OLED discounts and bundles:
LG Curved OLED 4k Smart TV (65EG9600) & LG Flat OLED 4K Smart TV (65EF9500) - Currently $4,999 ($1,000 off)
- Deal also includes choice of 43UF6400/LAS855M/LAS851M/or $300 Gift Card (Ends in April)
LG Curved OLED 4K Smart TV (55EG9600) & LG Flat OLED 4K Smart TV (55EF9500) - Currently $2,999 ($1,000 off)
- Deal also includes choice of 42LF5600/43LF5400/LAS551H/
LG Curved OLED 1080p Smart TV (55EG9100) - Currently $1,999 ($500 off)
-Deal also includes choice of LAS454B/SH5B, SH4/or $100 Gift Card (Ends in April)
Source: Global Newswire
