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Toshiba Finally Considering Blu-Ray

Wed Jul 08, 2009 at 01:00 PM ET
Tags: Toshiba, Industry Trends, HD Gear (all tags)

Former HD-DVD champions Toshiba are finally talking out loud about making the jump that so many have already made.

According to Nikkei, a provider of Japanese business news, Toshiba’s president Atsutoshi Nishida is considering producing Blu-Ray players. “It makes no sense to decide not to enter the Blu-Ray market simply because we lost the DVD-format war.” said Nishida. “We cannot change the fact that we lost, but we would like to keep our options open.”

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While there is still competition from streaming services, it’s clear that Blu-Ray is the way to go in a physical media format, and it really seems like bad business not to have something on the market. Just what Nishida means by keeping their options open is unclear, but expect a big announcement from Toshiba in the near future.

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